The journey of the following technology of foldable innovation begins immediately


Stephanie Choi, EVP and Head of Advertising and marketing, Cell Expertise Enterprise, Samsung Electronics, discusses how this 12 months’s Unpacked embraces the following regular and opens up the Galaxy expertise to everybody, each on and offline.

For over a decade, Samsung Galaxy Unpacked Occasions has been the end result of innovation, engineering and celebration – bringing the Galaxy neighborhood collectively from all over the world to unveil the newest Samsung Galaxy improvements.

Since its inception in 2009, Unpacked has been rather more than only a new product launch. It’s an occasion that unites Samsung followers and acknowledges the laborious work of the hundreds of staff that goes into every new product. Samsung followers tune into Unpacked occasions to expertise the following technology of Galaxy improvements that create the true spirit of Samsung and drive the cell trade ahead.

Because the world opens as much as new experiences, we’re re-imagining Unpacked by way of the lens of our Galaxy Openness philosophy to match the creativity of our distinctive new foldables. Our ambition just isn’t solely to innovate new applied sciences but additionally to innovate
Our Advertising and marketing Strategy. To perform this, we’ll be certain that the Galaxy expertise is open to all.

I am unable to wait to see how the Galaxy neighborhood reacts to the brand new foldable launch. We’ll see you on August tenth!

A Larger Galaxy Expertise

Transferring on to the following Unpacked expertise, we launch the Nice Than marketing campaign immediately that teases an even bigger world than ever with the upcoming launch of latest foldable units. The Common Larger Than image (>) displays how the distinctive type issue of our foldables does not simply change form, they alter how we work together with our units.

Defying the expectations of what smartphones are able to, Samsung is bringing new methods to work, play and seize life by way of this new sequence.

Bringing the Better of Hybrids

This 12 months’s technique incorporates a brand new period of Unpacked. It takes the very best on and offline occasions and makes them even higher.

Introducing new immersive and experimental occasion areas that may enable customers all over the world to grasp and discover our merchandise in a enjoyable, inventive, participating and immersive setting.
The expertise will happen within the hearts of London’s Piccadilly Circus and New York’s Meatpacking District – two neighborhoods that match the vitality and pleasure of Samsung’s upcoming bulletins. These occasions will unite Galaxy followers, journalists, companions and Samsung staff from all over the world and permit them to discover the newest Samsung merchandise and improvements like by no means earlier than.

The very best is but to come back”

Embracing range and optimism, for our iconic product Colorway Bora Purple, we’re portray town purple. Samsung and BTS will associate for an unbelievable trans-Atlantic premiere of ‘But to Come’ foldable video on August tenth.
The total model of the video will premiere at 4 p.m. EDT in a number of common districts, together with New York’s Instances Sq., taking these iconic landmarks to point out the brand new video on among the greatest and most recognizable screens all over the world.
however that is not all. We’ve quite a bit for you, to not point out some superb new merchandise to point out you – so keep tuned, it is one to recollect.

Watch Unpacked on the Samsung 837X on August 10, 2022 at 9 a.m. EDT (2 p.m. BST/10 p.m. KST) within the Samsung US newsroom, samsung.com, Samsung’s YouTube channel and within the Metaverse.

Be part of us and interact with the following Unpacked expertise in particular person from August 11-31.
• New York Metropolis: 60 tenth Ave.
• London: 55 Regent St.



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