Samsung Electronics unveils ‘Collectively for Tomorrow’ imaginative and prescient at CES 2022 – Samsung Newsroom Canada


The corporate highlighted its plans to construct a extra sustainable, personalized, and related future with merchandise and initiatives that decrease environmental affect, meet the existence of customers, and make sensible residence experiences actually seamless. Huh.

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Samsung Electronics Co., Ltd. as we speak unveiled its imaginative and prescient for the long run, “Collectively for Tomorrow,” throughout a pre-show keynote occasion at CES 2022. keynote speaker Jong-hee (JH) Han, Vice Chairman, CEO and Head of the DeX (Machine Expertise) Division at Samsunghighlighted the corporate’s efforts to usher in a brand new period of togetherness, with customizable experiences that mirror the evolving existence of shoppers and improvements that mark progress for each society and the planet.

The corporate’s “Collectively for Tomorrow” imaginative and prescient is one which empowers everybody to drive constructive change and fosters collaborations that clear up a number of the planet’s most urgent challenges. The keynote describes how Samsung plans to make its imaginative and prescient a actuality by introducing sustainability initiatives, purposeful partnerships, and a spread of customizable and related applied sciences.

“I am excited so that you can be a part of our imaginative and prescient of how innovation can drive constructive change, [and] Be a part of us and work collectively for tomorrow,” Han mentioned. “These developments will make sustainability part of your product expertise, enabling you to stay a extra sustainable life.”

constructing a sustainable future

At its core, Samsung’s imaginative and prescient for the long run is constructed on what the corporate calls “on a regular basis sustainability.” It is a idea that drives Samsung to place consistency on the middle of all the things it does. The corporate is realizing its imaginative and prescient by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a extra sustainable buyer expertise, and disposing of merchandise responsibly on the finish of their life cycle.

Samsung’s efforts to scale back carbon emissions all through the manufacturing cycle have additionally been acknowledged by the Carbon Belief, the world’s main authority on carbon footprint. Final 12 months, the corporate’s Carbon Belief-certified reminiscence chips helped scale back carbon emissions by about 700,000 tons.

Samsung’s efforts on this space prolong far past semiconductors and embody increasing the usage of recycled supplies. To introduce on a regular basis sustainability to extra merchandise, Samsung’s visible show enterprise plans to make use of 30 instances extra recycled plastic than in 2021. The corporate additionally revealed plans to increase its use of recycled supplies to incorporate all cell merchandise and residential home equipment over the subsequent three years.

In 2021, all Samsung TV containers included recycled supplies. For this 12 months, the corporate revealed that it is going to be increasing the usage of recycled supplies to incorporate the inside packaging of the containers as properly. Now, recycled supplies might be integrated into Styrofoam, field holders and plastic baggage. The corporate additionally introduced the worldwide growth of its award successful eco-packaging program, The growth of this system, which turns cardboard containers into cat homes, facet tables and different helpful furnishings objects, will embody packaging for residence home equipment equivalent to vacuum cleaners, microwave ovens and extra.

Samsung can also be constructing consistency in the way in which prospects expertise its merchandise. Such experiences might be integral to empowering folks to scale back their carbon footprint and make constructive modifications for a greater tomorrow. For instance, the corporate launched notable enhancements to the SolarCell distant, the primary of its type, that may assist get rid of battery waste with a built-in photo voltaic panel that may be charged each in the course of the day and at night time.

Superior SolarCell Distant will get energy from radio frequencies to units like Wi-Fi routers[1], “What’s extra, it is going to be integrated into extra Samsung merchandise – equivalent to new Samsung TVs and residential home equipment – with the objective of eliminating the equal of greater than 200 million batteries from landfills.[2], While you line them up, it is the space from right here, to Las Vegas, Korea,” Han mentioned.

As well as, by 2025, Samsung plans to have all of its TV and cellphone chargers working at nearly zero standby energy, in order that the merchandise devour nearly no power when not in use.

E-waste is one other main problem for the electronics trade, which is why Samsung has collected greater than 5 million tons of e-waste since 2009. For cell merchandise, final 12 months, Samsung launched Galaxy for the Planet, a sustainability platform constructed all over the world. To result in concrete local weather motion and scale back the environmental footprint of kit all through its lifecycle.

“These are necessary steps,” Han mentioned, “however we can’t obtain our targets alone. We imagine that open innovation and collaboration is the important thing to preventing local weather change and defending our surroundings.” With this in thoughts, Samsung introduced that its environmentally aware applied sciences, equivalent to SolarCell Distant, might be made open supply, in order that others can use them for his or her new units.

Samsung’s choice to make such applied sciences brazenly out there displays a dedication to innovation – and to on a regular basis sustainability – that transcends industries. The collaboration with Patagonia, which Samsung introduced on the keynote, demonstrates the kind of innovation that can lead to corporations – even from utterly totally different industries – coming collectively to deal with environmental points. Huh. The progressive answer the businesses are designing will assist Samsung washing machines combat plastic air pollution by stopping microplastics from getting into waterways by laundry cycles.

“It is a major problem, and we won’t clear up it ourselves,” mentioned Vincent Stanley, director of philosophy at Patagonia. Appreciating the arduous work and dedication of Samsung engineers, Stanley described the working relationship as “an ideal instance of the form of collaboration wanted to show the tide of local weather change and assist restore nature to well being”. as described.

“We’re thrilled to have this collaboration, however our work will not cease right here,” Han mentioned. “We are going to proceed to discover new partnerships and collaborations geared toward addressing the challenges dealing with our planet.”

Empowering customers with personalized experiences

Along with describing the steps it’s taking to advance on a regular basis sustainability, Samsung outlines the assorted methods Samsung can advance the expertise to satisfy the varied wants of customers. Understanding that every individual is exclusive and seeks to customise their units to swimsuit their life-style, Samsung strives to search out methods to assist folks redefine their relationship with on a regular basis applied sciences. This people-first strategy to innovation is a key pillar of the corporate’s “Collectively for Tomorrow” imaginative and prescient.

The platforms and screens that Samsung unveiled on the occasion mirror the ‘Screens All over the place, Screens for All’ period that Han referred to at CES 2020. The Freestyle is a light-weight and moveable display that offers you a cinema-quality expertise irrespective of the place you’re. Huh. With AI-enabled sound, built-in streaming apps, and a bunch of helpful sensible TV accessibility options, the Freestyle could be put in nearly anyplace and tasks as much as 100 inches.

The Samsung Gaming Hub, in the meantime, affords an all-in-one platform for locating and enjoying cloud and console video games, and is about to launch on the corporate’s 2022 sensible TVs and displays. Lastly, The Odyssey Arc is a 55-inch, versatile and curved gaming display that takes customers to the subsequent stage with a multi-view expertise permitting customers to play video games, video chat with buddies and watch gaming movies on the similar time takes away.

To supply a extra tailor-made product expertise to customers’ houses, Samsung introduced the rollout of much more customization choices for its bespoke lineup of residence home equipment. This contains new bespoke choices for Samsung’s Household Hub and French 3-door and 4-door fridges in addition to dishwashers, ranges and over-the-range microwaves. Samsung can also be introducing new merchandise such because the Bespoke Jet™ Vacuum and the Bespoke Washer and Dryer, increasing the lineup to each room within the residence to present customers extra methods to customise their area to swimsuit their fashion and desires .

Samsung is consistently exploring methods to make use of customization in order that customers can get essentially the most out of their units. The #YouMake undertaking represents the fruits of efforts that empower customers to decide on and customise merchandise primarily based on what issues most to them, to allow them to take pleasure in a extra customized expertise on their units. Introduced on the keynote, this initiative expands Samsung’s bespoke imaginative and prescient past residence home equipment and brings it to life within the firm’s smartphones and large-screen units.

Starting of an period of seamless connectivity

Constructing a greater future collectively for tomorrow requires customizing and constructing sustainability on the core of Samsung’s merchandise – it additionally requires seamless connectivity. Through the keynote, Samsung demonstrated its dedication to usher in an period of actually seamless related experiences by highlighting its collaborations with companions in addition to its next-gen merchandise.

First unveiled at CES, the model new Samsung Dwelling Hub takes related residence experiences to the subsequent stage with a SmartThings service that integrates with AI-connected units to simplify residence administration. The Samsung Dwelling Hub combines six SmartThings providers into one handy machine that offers customers full management over their sensible residence and makes it straightforward to handle family chores.

To allow quite a lot of sensible units to work optimally with one another, Samsung introduced plans to make SmartThings Hub a built-in function of its 2022 TVs, Sensible Screens and Household Hub fridges. Doing so will assist make related life experiences extra accessible and seamless to all.

Noting the necessity to present one of the best sensible residence expertise to customers, no matter model, Samsung additionally introduced its function as a founding member of the Dwelling Connectivity Alliance (HCA), which brings collectively numerous sensible residence equipment producers. brings collectively. The group goals to advertise higher interoperability between units from all manufacturers to present customers extra selections and to reinforce the security and safety of services.

“As a worldwide alliance of sensible residence equipment producers, HCA members share a perception that related ecosystems and digital expertise will enable us to additional develop product experiences which are elegant, ultra-personalized and actually sensible for our customers. are,” mentioned. Katherine Shin, Vice President of Buyer Expertise at Tran Applied sciences, “HCA invitations any world producers with an identical imaginative and prescient of effectivity, interoperability and innovation to come back and manufacture with us.”

Samsung’s keynote underlined the deep dedication to company social accountability that continues to characterize its strategy to innovation. This dedication is felt not solely within the firm’s applied sciences, but additionally in its dedication to applications that empower the subsequent era to make the change on this planet they need to see. By nurturing the event and talent constructing of younger folks for the workplaces of tomorrow, applications equivalent to clear up for tomorrow And Samsung Innovation Campus Turning desires into actions.

“As we speak, I’m honored to share that Samsung’s program to empower the subsequent era has reached greater than 21 million folks since 2012,” Han mentioned. “That is the higher tomorrow all of us search: enabling folks to achieve past their desires, a safer planet so others can expertise its wonders, [and] Innovation as a spark of change. ,

For extra data, together with pictures and movies of the merchandise Samsung is asserting at CES 2022, please go to information.samsung.com/ca/ces-2022.

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[1] For radio frequency harvesting, bodily proximity of the SolarCell distant to the two.4 GHz Wi-Fi router is required.
[2] The estimate relies on the anticipated gross sales quantity and the common use interval of the associated merchandise.



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