Meta’s Oculus VR companion app good points ~2M downloads since Christmas – TechCrunch

Based on new knowledge from third-party app intelligence corporations Apptopia and Sensor Tower, shoppers worldwide have downloaded Meta’s Oculus app, the cellular companion for Oculus VR units, together with the Quest 2, from Christmas Day to the worldwide market. The extent is about 2 million occasions. Already, there was some indication that the Quest 2 was a well-liked vacation present after the Oculus app topped the Apple App Retailer for the primary time on Christmas Day and have become the most well-liked free app on Google Play within the US. , Too.

Throughout Christmas week (December 23-29) within the US, Oculus app adoption elevated by 517% week-on-week and reached 1.5 million installs, knowledge from Sensor Tower signifies.

Within the week that adopted, the agency noticed it fall 77% to 345,000 from December 30 to January 5, however that determine continues to be 42% increased than the week earlier than Christmas 2021. And it is probably that these latest downloads nonetheless embrace individuals who lately obtained a brand new Oculus gadget for the vacations, however hadn’t but been prepared to put in it.

Whereas nearly all of post-Christmas installs happen within the US, app intelligence corporations estimate that, in whole, the App Retailer and Google Play mixed have seen practically 2 million international installs from Christmas Day to the current.

Sensor Tower estimates are a bit extra conservative on this entrance, because the agency stated the app noticed about 1.8 million installs globally from December 31, 2021 to January 5, 2022. In the meantime, Apptopia reported that the Oculus app had been downloaded 2.189 million occasions worldwide since Christmas. by way of the current day. Of these greater than 2 million installs, about 79% (or 1.727 million) have been attributable to US shoppers, it famous.

picture credit score: Earlier knowledge from Apptopia exhibits a Christmas 2021 increase

To place these numbers in a broader perspective, the app’s 2021 vacation set up figures are nearer to gross variety of annual The obtain app had seen its early days.

Launched in April 2018, the Oculus app noticed 1.2 million downloads in its first 12 months in the marketplace, then 2.4 million in 2019. Based on knowledge from Apptopia, issues escalated in 2020, when 4.4 million international shoppers put in the app. In 2021, the Oculus app benefited from the Fall 2020 launch of Quest 2, reaching 10.62 million installs. The US accounted for 7.218 million, or 68%, of these installs.

Sensor Tower’s knowledge continues to be a bit extra conservative right here, with the app being downloaded somewhat over 8 million occasions, not 10.6 million on the App Retailer and Google Play worldwide.

However no matter which quantity is nearer to accuracy, each corporations agree that within the few days since Christmas, the Oculus app has achieved someplace within the ballpark of two million extra downloads.

Meta didn’t but reply to a request for touch upon third-party estimates, however the latest Quest 2 adoption figures are from Qualcomm, whose chipset homes new VR units. The corporate stated in November 2021 that Meta has shipped 10 million Quest 2 items so far.

The Oculus app works with the corporate’s older merchandise (the Rift and Rift S), however these new downloads aren’t for discontinued merchandise, however for the Quest 2. Meta first started delivery Quest 2 in October 2020, which implies it is over. The corporate’s flagship gadget with a full 12 months below its belt — one meant to make VR adoption extra reasonably priced at its entry-level value level of $299. And when Fb introduced its main rebrand to Meta final 12 months and detailed its plans for the “Metaverse,” extra shoppers discovered themselves concerned with exploring VR for the primary time, contributing to its lately established development. Would have taken

Whereas app downloads typically aren’t proxies for real-world adoption, in Oculus’s case they can assist paint an image of what number of shoppers have lately bought — or been gifted with — a brand new Oculus VR. Gadget. The app permits shoppers to obtain new VR apps and video games and discover buddies to attach with in VR, so that is one thing most Quest 2 house owners will select to put in.

As of January fifth, the Oculus app has fallen within the US App Retailer rankings, which consider each installs and velocity, amongst different components. It’s now at quantity 111 general, however a decent quantity 10 within the leisure class the place it’s listed.

Moreover, Apptopia stories that the app is seeing good engagement from its new customers. The agency estimates that the Oculus app has 2.41 million every day energetic customers — up from earlier ranges. This determine signifies that customers didn’t simply arrange the app as soon as after which stop it, however are nonetheless actively exploring the VR world.

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