By Dr. TM Roh, President and Head of MX Enterprise
I’ve labored as an engineer my complete profession, and I’ve seen many inventions samsung Which has pushed the boundaries of what’s doable with smartphones. Our mission is, and at all times has been, to create know-how that improves folks’s lives. Ten years in the past, we got down to create a transformational know-how by taking a look at one thing that every one smartphones had been synonymous with – a flat rectangular show. We requested ourselves a easy query: How can we now have all of it – an even bigger display and higher portability?
We noticed a possibility to not solely design a brand new form, however to create new experiences that had been by no means doable with a smartphone earlier than. Overcoming many technical hurdles, we efficiently launched the Galaxy foldable smartphone for the primary time in 2019 and have since modified the way forward for our trade.
Final yr, we shipped about 10 million foldable smartphones worldwide. That is an trade development of over 300% from 2020, and I anticipate this fast development will proceed. We’re reaching the second the place these foldable gadgets have gotten widespread and making an enormous declare within the general smartphone market.
Extra importantly, the Samsung Galaxy Foldable has modified the best way we use cell gadgets and helped allow a greater life-style for customers throughout the globe.
As the approach to life evolves, a brand new legacy emerges
The world is extra related than ever and is transferring at a a lot sooner charge. Work and play intermix, and the strains between the bodily and digital worlds have blurred. The place we flip for work, leisure, wellness and extra has turn into a single place – our telephone. As such, our customers require a versatile machine to satisfy their every day calls for.
The Galaxy Fold and Galaxy Flip fulfill that mandate. Final yr, 70% of Galaxy Foldable customers turned to the Flip to assist them see the world from a special perspective. Flip customers like to personal a tool constructed for self-expression, whether or not selecting a daring coloration possibility for his or her machine or taking photographs in a brand new means with Flex Mode.
It is a completely different expertise with the Fold. Final yr almost one in three Galaxy Foldable customers selected this final productiveness machine, which has empowered them to do extra via hyper-connected, private computing. Fold customers love the multitasking functionality of the display which doubles in dimension, to allow them to be extra environment friendly and work sooner.
Each foldable customers have enthusiastically embraced the issues we made. Their suggestions is our greatest motivation transferring ahead, and so we’re dedicated to this journey of exploring new prospects for cell innovation.
This yr, we now have progressed in each element and opened as much as new experiences enabled by these behavior-shifting instruments. I am excited to see folks uncover new methods to do extra of the issues they love with the brand new foldable.
After all, this could not have been doable with out open collaboration and a shared want with our companions to repeatedly carry new improvements to the cell class. We’re working with trade leaders together with Google, Microsoft and different service companions to broaden the experiences which are doable throughout the foldable ecosystem.
Redefining what is feasible for folks all over the place
Three years in the past, Galaxy foldables could possibly be summed up in a single phrase: radicals. In a short time, nonetheless, it grew to become clear that this groundbreaking, versatile design match completely into the trendy life-style. Consequently, what was a novelty three years in the past is now the popular alternative of thousands and thousands.
In our upcoming Unpacked on August tenth, you will see that the affect of our innovation is not simply on what know-how can do. It is about what you are able to do. We have as soon as once more drawn our inspiration from a very powerful supply – Galaxy customers – to push the boundaries of the doable.
I can not wait to indicate you the potential of our new Samsung Galaxy Foldable as the last word software for each productiveness and self-expression. Now, you are able to do much more than you thought, in a single go, on one machine.
Get able to uncover your world.
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