Goodbye Oculus: Meta strikes away from model identify for its VR merchandise

Everybody caught the large information from Fb’s Metaverse presentation in October that the corporate was renaming itself to Meta, however that wasn’t the one identify change Fb introduced on the time. Oculus, the largest identify in VR, can also be coming. This explicit facet of the large “meta” change appears to have gone largely unnoticed, however fessb—sorry, AR/VR’s VP of meta, Andrew Bosworth, articulated the change fairly clearly a publish (opens in new tab) On October 28, the identical day as Mark Zuckerberg’s charming and fully convincing (opens in new tab) Presentation of the announcement of the general initiative.

In Bosworth’s personal phrases:

“VR would be the most immersive means for individuals to entry the Metaverse and as we glance in direction of our aim of bringing 1B individuals to VR, we need to make it clear that Quest is a meta product. Because of this, we Simplifying our model structure and transferring away from the Oculus model for our {hardware}. Starting in 2022, you will begin to see adjustments over time from Oculus Quest to Fb to Meta Quest and Oculus Apps to Meta Quest apps.”

Oculus old logo

auf withersen, previous pal (picture credit score: meta)

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