I’ve labored as an engineer all through my profession, and I’ve seen many inventions at Samsung which have pushed the boundaries of what is doable with smartphones. Our mission is, and at all times has been, to create know-how that improves folks’s lives. Ten years in the past, we got down to create a transformational know-how by one thing that each one smartphones had been synonymous with – a flat rectangular show. We requested ourselves a easy query: How can we’ve all of it – a much bigger display screen and higher portability?
We noticed a chance to not solely design a brand new form, however to create new experiences that had been by no means doable with a smartphone earlier than. Overcoming many technical hurdles, we efficiently launched the Galaxy foldable smartphone for the primary time in 2019 and have since modified the way forward for our business.
Final 12 months, we shipped about 10 million foldable smartphones worldwide. That is an business progress of over 300% from 2020, and I anticipate this speedy progress will proceed. We’re reaching the second the place these foldable gadgets have gotten widespread and making an enormous declare within the general smartphone market.
Extra importantly, the Samsung Galaxy Foldable has modified the way in which we use cellular gadgets and helped allow a greater way of life for customers throughout the globe.
As the approach to life evolves, a brand new legacy emerges
The world is extra linked than ever and is shifting at a a lot quicker fee. Work and play intermix, and the traces between the bodily and digital worlds have blurred. The place we flip for work, leisure, wellness and extra has turn out to be a single place – our cellphone. As such, our customers require a versatile gadget to satisfy their each day calls for.
The Galaxy Fold and Galaxy Flip fulfill that mandate. Final 12 months, 70% of Galaxy Foldable customers turned to the Flip to assist them see the world from a special perspective. Flip customers like to personal a tool constructed for self-expression, whether or not selecting a daring colour possibility for his or her gadget or taking pictures in a brand new means with Flex Mode.
It is a completely different expertise with the Fold. Final 12 months practically one in three Galaxy Foldable customers selected this final productiveness gadget, which has empowered them to do extra by means of hyper-connected, private computing. Fold customers love the multitasking functionality of the display screen which doubles in dimension, to allow them to be extra environment friendly and work quicker.
Each foldable customers have enthusiastically embraced the issues we made. Their suggestions is our largest motivation shifting ahead, and so we’re dedicated to this journey of exploring new prospects for cellular innovation.
This 12 months, we’ve progressed in each element and opened as much as new experiences enabled by these behavior-shifting instruments. I am excited to see folks uncover new methods to do extra of the issues they love with the brand new foldable.
After all, this could not have been doable with out open collaboration and a shared want with our companions to constantly carry new improvements to the cellular class. We’re working with business leaders together with Google, Microsoft and different service companions to broaden the experiences which can be doable throughout the foldable ecosystem.
Redefining what is feasible for folks in every single place
Three years in the past, Samsung Galaxy foldables might be summed up in a single phrase: radicals. In a short time, nonetheless, it turned clear that this groundbreaking, versatile design match completely into the fashionable way of life. Consequently, what was a novelty three years in the past is now the popular alternative of thousands and thousands.
In our upcoming Unpacked on August tenth, you will see that the impression of our innovation is not simply on what know-how can do. It is about what you are able to do. We have as soon as once more drawn our inspiration from a very powerful supply – Galaxy customers – to push the bounds of the doable.
I can not wait to point out you the potential of our new Samsung Galaxy Foldable as the final word software for each productiveness and self-expression. Now, you are able to do much more than you thought, in a single go, on one gadget.
Get able to uncover your world.